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Work

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Contact

Kimberly Ye

noun (she/her)

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FastEditor is a white-label personalisation editor used by retail platforms to enable customers to design and customise photo products.

strategy · research · ux/ui · interaction design

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experienced in

UX/UI Design

Service Design

Product Strategy

Design Research

Interaction Design

comfortable across the full design spectrum, from discovery to implementation and ability to translate ambiguity into intuitive, polished product

my approach

Consider the human

I think it's important to understand how people move through the world and to recognize the conditions that play into their everyday lives that sets the context in how you collaboratively design with and for them because design starts with people, not pixels!

Articulate the why

As a designer, we naturally build an instinct for when something works or when it doesn't but being able to articulate the why, the trade-offs, and the decisions behind a choice is just as important as recognizing the problem in the first place.

Lead with intention and compassion

I'm drawn to work that improves how people live — health, wellbeing, the everyday tools that shape someone's day. Every project starts with the same questions: what are we trying to solve, what are we trying to communicate and who is it for?

Long-term thinking

I believe the strongest design work compounds over time with systems in mind, considered patterns and decisions that hold up as the product and service scales.

my approach

Consider the human

I think it's important to understand how people move through the world and to recognize the conditions that play into their everyday lives that sets the context in how you collaboratively design with and for them because design starts with people, not pixels!

Articulate the why

As a designer, we naturally build an instinct for when something works or when it doesn't but being able to articulate the why, the trade-offs, and the decisions behind a choice is just as important as recognizing the problem in the first place.

Lead with intention and compassion

I'm drawn to work that improves how people live — health, wellbeing, the everyday tools that shape someone's day. Every project starts with the same questions: what are we trying to solve, what are we trying to communicate and who is it for?

Long-term thinking

I believe the strongest design work compounds over time with systems in mind, considered patterns and decisions that hold up as the product and service scales.

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Like what you see?

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Let's talk

Made in LA. Based in London, UK.

Made in LA. Based in London, UK.